1. First thing you need to decide is the style:
a: Are you going to be all serious and film in black and white?; or
b: are you going to be all serious using a soft focus lens with accentuated colours and images that fall in and out of focus? (or you can combine A & B if you're really serious).
2. You have no option but to film your lead singer in half light.
3. Next is to decide on your imagery:
a: hopelessly literal symbolism of alienation;
b: pseudo religious imagery; or
c: put eyeliner on male band members to make them look 'edgy'.
4. Then you must populate your videos with people who are:
a: creepy; or
b: doing weird shit; or
c: wearing a hat; or
d: wearing a hat while looking creepy; or
e: wearing a hat while looking creepy and doing weird shit; or
f: seriously, dude, what the fuck are you wearing?